- Growth partner to Irish trades
- Dublin, Ireland
You do the work. We keep the phone ringing.
We build and run the entire customer-acquisition line for Irish trade and home-services businesses: ads, landing pages, booking, sales scripts, call coaching and reporting. One team, one system, one number to ring.
Overview
Example client view · last 30 days
Ad spend
€3,140
On plan
Enquiries
118
Cost per enquiry
€26.61
Jobs booked
41
Enquiries by week
Where they came from
Latest enquiries
- Full re-roof, semi-dMeta · D15Won
- Gutter replacementGoogle · EmergencyBooked
- Flat roof repairMeta · SwordsBooked
- Chimney flashingGoogle · RepairNew
Watch how the whole line works, start to finish
Video placeholder
Most trades businesses don’t have an advertising problem. They have a follow-up problem, and ads only make it louder.
So we don’t sell you leads. We rebuild the line those leads travel down, from the first thumb-stop on Facebook to the moment your lad signs off the job, and then we run it every day.
Cian MartinFounder, Luxe Consulting
Where the money goes
We find what your leads are costing you.
The leak is almost never the ads. It’s the enquiry that came in at half four on a Friday and got rung back on Tuesday. Put your own numbers in.
Found so far, per year
€0
Work you already paid to generate, that nobody ever quoted.
Dropped before a quote: 0 enquiries.
If we recover two-thirds of it
€0
Same ad spend. Same team. The difference is the line they run down.
The system
Six parts. One line. All of it ours to run.
Agencies hand you one piece and wish you luck with the rest. We own the whole thing end to end, which is the only way anyone can be held to a number.
One line, six stages. An enquiry never leaves the system
-
Ads built per service, per county
Meta and Google campaigns structured around what you actually want more of, not one catch-all campaign pointed at a homepage.
-
Pages that answer the real questions
Price bracket, proof, and how soon you can start. Built per service, so the roofing ad doesn’t land on a page about driveways.
-
Enquiry to booked slot, unattended
Instant response, automatic chase sequence, calendar slot confirmed. Nobody has to remember to ring anyone back.
-
Scripts your team will actually use
Booking scripts, pricing frames and an objection framework written for your trade, your prices and the way your lads already talk.
-
Every call scored, every week
Sales calls are transcribed and scored against a ten-point scorecard, and the feedback goes back to the rep who made the call.
-
A live dashboard, not a monthly PDF
Spend, enquiries, cost per enquiry, booked jobs and won work, on a page you can open any hour of any day.
What keeps the phone ringing?
Everything below, every month.
Not a retainer that buys you a report. A team running the machine that books your work.
- Campaign management
- Creative production
- Landing pages
- Booking automation
- Follow-up sequences
- Sales scripts
- Call scoring
- Rep coaching
- Live dashboard
- Monthly review
- Offer testing
- New counties
- Recruitment funnels
- Tracking and attribution
Call coaching
Every sales call, scored out of ten.
Calls are transcribed and scored against the same ten-point scorecard every week, so coaching is based on what was actually said, not on what anyone remembers.
Scorecard: example call
7.4 / 10
What the rep gets back
- The two categories that cost them the most, with the timestamp where it happened.
- The exact wording to use instead, written for your trade and your prices.
- A running average, so you can see whether coaching is actually landing.
Scores shown are an illustrative call. The ten categories are the real scorecard.
We solve it fast
Live inside 5 days.
Not six months of consulting. We scope it up front, build it, and your team is using it inside a single five-day window.
One 5-day window
Fixed scope · fixed price
Offer and pricing agreed
Positioning · guarantee · price bracketsDay 1
Campaigns structured and live
Meta · Google · per service, per countyDay 2
Landing pages shipped
One page per serviceDay 2
Booking and follow-up wired in
Instant reply · chase sequence · calendarDay 3
Sales scripts with the team
Booking · pricing · objectionsDay 4
Dashboard handed over
Live from day one, yours to openDay 5
Who we work with
Trades, home services and the odd outlier.
Roofers, plumbers, carpenters, kitchen fitters, driveway crews and engineers. Businesses where the work is real and the margin is earned.
Client quote to be added
Drop an approved client quote in here, with their name, trade and county underneath.
How it works
Build it once, then run it every day.
A fixed build window to get the whole line standing, then a monthly retainer to run it, feed it and keep improving it.
Days 1 to 5 · Build
The whole line, standing
- Offer, pricing and positioning agreed
- Meta and Google accounts structured
- Service landing pages written and live
- Booking and follow-up automation wired in
- Sales scripts and objection framework delivered
Monthly · Run
Someone on it daily
- Daily budget, bid and creative management
- New creative and angles every month
- Sales calls scored and fed back weekly
- Live dashboard kept current
- A standing monthly review with you
Ongoing · Scale
Next service, next county
- Expand into the services that convert best
- New counties once the first one is saturated
- Recruitment funnels when work outgrows the crew
- Reporting extended as the business grows
Next step
Thirty minutes, and you’ll know where your leak is.
Bring your enquiry numbers and your close rate. We’ll tell you straight whether we can move them, and what it would take. If we can’t, we’ll say so on the call.
Book a callOr mail us directly: cian@consultingluxe.com